Metrics lab

Interactive Metrics Playground

Change inputs, see the formulas run, and learn exactly how each NICHEMRR metric is calculated.

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Game 1

Build a niche from startup inputs

Edit MRR, growth, and sale status. Add or remove startups to manage the niche.

Startup A

MRR ($)

Growth 30d (%)

Startup B

MRR ($)

Growth 30d (%)

Startup C

MRR ($)

Growth 30d (%)

Startup D

MRR ($)

Growth 30d (%)

Startup E

MRR ($)

Growth 30d (%)

Startup F

MRR ($)

Growth 30d (%)

Startup G

MRR ($)

Growth 30d (%)

Startup H

MRR ($)

Growth 30d (%)

Startup I

MRR ($)

Growth 30d (%)

Startup J

MRR ($)

Growth 30d (%)

Startup count10

Total MRR$44.2k

Average MRR$4.4k

Median MRR$4.2k

Average growth 30d+10.3%

For-sale ratio40%

Top 3 MRR share51%

Startups for sale4

Formula highlights: medianMrr = median(mrr > 0) | forSaleRatio = startupsForSale / startupCount | top3MrrShare = top3Mrr / totalMrr

Game 2

Confidence multiplier

Move sample size and watch the confidence penalty and confidence band update.

Startup sample size: 11

Confidence multiplier0.90

Confidence bandmedium

Rule<5: 0.65 | 5-9: 0.80 | 10-14: 0.90 | 15+: 1.00

Impact10% score penalty

Game 3

Opportunity score formula

These sliders represent normalized factor scores (0-100). The formula computes raw score then applies confidence.

Median MRR score: 68

Growth score: 56

Total MRR score: 61

Competition advantage score: 64

For-sale ratio score: 42

Sample size for confidence: 11

Weighted median piece0.238

Weighted growth piece0.112

Weighted total MRR piece0.122

Weighted crowding piece0.096

Weighted for-sale piece0.042

Raw score61.0

Confidence multiplier0.90

Final opportunity score55

score = 0.35*median + 0.20*growth + 0.20*total + 0.15*competition + 0.10*forSale final = round(score * 100 * confidenceMultiplier)

Game 4

Score delta (7d)

Set a previous score and current score to simulate 7d/30d direction and movement.

Previous scoreCurrent scoreWindow days

Delta+8.0

Directionup

Formuladelta = current - previous = 66 - 58

Statusimproving

$10k MRR challenge

Simulate your path to $10k MRR using the same benchmark estimator logic used in NICHEMRR.

Startup age: 6 mo

1mo6mo1yr2yr3yr4yr5yr

Current MRR ($): $2.2k

MMG / mo ($): $430

Niche median MRR ($): $4.3k

Niche top quartile ($): $9.6k

Median ARPU ($): $62

ARPU override (optional): —

Sample size: 14

User growth / mo$367

Blended growth / mo$389

Months to $10k20.1

Total months26.1

Target date2027-11-18

Confidencelow

Current percentile25.6 (26th percentile)

Months to niche median5.4

Months to top quartile19.0

Effective ARPU$62

Customers for median70

Customers for top quartile155

userGrowth = currentMrr / startupAgeMonthsblendedGrowth = userGrowth*0.65 + marketMedianGrowthPerMonth*0.35monthsTo10k = max(0, (10000-currentMrr)/blendedGrowth)